Every 10-15 years, the sales game changes. Prospects become more sophisticated. These days, prospective clients have access to more information than ever before, yet one problem still seems to occur. The phenomenon of “difficult buying.”
Are your salespeople running into these issues?
Prospective clients ask the same questions multiple times.
Prospects want to get more people involved in the buying decision.
The prospective client starts off excited and quickly fades.
Prospective clients want options or to demo/test the product or service.
If so, something in your sales process is making the decision more difficult for your prospect than they expected, leading to longer sales cycles and cost negotiating.
Download our whitepaper to gain an understanding of what might be going on, and ways to improve your sales process to make it easier for prospects to buy from you.
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