What The College Football Championship CAN Teach You About Your Sales Process

What a game! With the conclusion of the College Football Championship game between the Alabama Crimson Tide (my alma mater) and the Clemson Tigers it made me think about the ‘process’ that Nick Saban has created and instilled in his ‘organization’ at Alabama. Saban has now won 5 national titles (4th in 7 years for ‘BAMA) so I’d venture to say his ‘process’ is working. How is your ‘process?’

Was 2015 your best year ever because the economy was decent? How will 2016 be different? Do you know your every step from ‘call to close’? Do you know your ideal target and have a systematic approach in place to get a quick ‘no’ or a faster ‘yes’? Does your pipeline have objectively measured steps to shorten the sales cycle by moving business along… a suspect, to a prospect, to qualified to closeable? If not why?

Saban explains his ‘process’ to the New York Times in a recent article:

“Well, the process is really what you have to do day in and day out to be successful,” he said. “We try to define the standard that we want everybody to sort of work toward, adhere to, and do it on a consistent basis. And the things that I talked about before, being responsible for your own self-determination, having a positive attitude, having great work ethic, having discipline to be able to execute on a consistent basis, whatever it is you’re trying to do, those are the things that we try to focus on, and we don’t try to focus as much on the outcomes as we do on being all that you can be.

“Eliminate the clutter and all the things that are going on outside and focus on the things that you can control with how you sort of go about and take care of your business. That’s something that’s ongoing, and it can never change.”

Sounds simple enough… Now dust off your ‘process’ and let’s make 2016 a championship year for you!

Connect with Nicholas Middleton

For 25 years, Lushin has guided business leaders toward intentional, predictable growth.

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