Stop Answering Prospects' Disqualifying Questions

Often prospects ask questions not to qualify a potential business partner, but to disqualify. Answering a question without knowing more background can kill a possible sale, so make sure that you investigate. Know the truth behind the question, the intent, and the importance before it's answered. Otherwise, a salesperson can find himself in a trap - and with a lost sale.


Aaron Prickel

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For 25 years, Lushin has guided business leaders toward intentional, predictable growth.

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