We hear this a lot.
When we started in 1997, we struggled in how to market and label ourselves because we did so much more than sales training. Finally, we surrendered to simply marketing ourselves as a sales training company with the hopes that our clients would tell the rest of the story. After almost 20 years in business, our clients’ referrals represent 82% of our growth. In the end, our clients tell our story better than our public-facing marketing.
If you gave someone $1, and in exchange they gave you $3 back, would you repeat the process? Of course you would.
I know what you’re thinking right now. You’re thinking the only way Lushin conducts training is in a classroom. This conjures up memories from grade school where you had to listen to your teacher drone on about a certain subject for hours on end, and you could barely keep your eyes open.
One question we are often asked is, “I hear Lushin is better suited for a shorter/transactional sale, is that true?”
How many times has your sales team heard the magical phrase, “Have you worked with anyone like us/in our industry?”
People generally think sales training is about how to sell.
As you look at your employees, you can’t help thinking that they aren’t motivated. They are doing the minimum amount of work –nothing bad or wrong, just not the extra effort you would like to see. They don’t seem driven for “more” –more clients, more money, more opportunity, more responsibility. As you think about your professional life and how you approach the world, it seems like there is a big gap.